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Amadiba Adventures is a community-based tourism initiative. All facilities and services are entirely owned and operated by local people in the form of micro enterprises. Part of the proceeds from the trails is invested in a Community Trust Fund for the improvement of health, education and infrastructure in the area. For the local people, it creates an opportunity to participate in all aspects of tourism, from planning and implementation to operation and management. It presents an alternative to large-scale investor driven development where large resorts monopolise the benefits from the influx of tourists to their region.

The Initiative was started in 1997 in consultation with the Amadiba people and local government structures, and with the support of Ntsika Enterprise Promotions Agency. The view was to introduce a particular type of tourist to the region – someone who was genuinely interested in meeting the people and learning from them, in coming to understand the environment and history of the region, and in leaving spiritually and culturally enriched.

Amadiba has been identified by the International Union for the Conservation of Nature (IUCN) Fair Trade in Tourism Initiative, as one of the role models for the region, embodying their principles of fair share, transparency, sustainability and reliability. In an audit conducted by the Department of Environment Affairs and Tourism the Amadiba project was judged the most significant operating community tourism project in South Africa. In December 2000 Amadiba Adventures also won the CPPP (Community Public Private Partnership) Presidential award.

Your experience will assist in developing sustainable low impact tourism focused on genuine participation.